Client case studies

We’re proud of the results we’ve achieved for our client’s. We work hard to help our client’s improve results and increase conversions.

The case studies below are real, and we personally managed these accounts. Since 2010 Internet Expert Online and it’s owner Steve Pitt has specialized in effective and affordable Google AdWords management. He’s personally managed millions of dollars of pay per click management for client’s.We can’t promise the same results for your business, and each situation is different.

We can’t guarantee results, but we can guarantee that we know Google AdWords very well and are experienced in professionally managing campaigns based on best practices and relevance. Our work is transparent, and you keep all the work we do.  Our work speaks for itself.

Case Study 1

The Challenge

This client has a number of challenges with their previous campaign, including: 1) Their AdWords account was not structured properly 2) The account was not implementing best practices 3) Account had a number of broad match keywords and was lacking negative keywords 4) Client was not leveraging newer features and enhanced options 5) Account was not being actively managed

The Solution

We rebuilt the campaign and restructured most of the ad groups and keywords, focusing on relevance and search volume.  Additionally by actively managing the campaign and implementing best practices, we were able to see impressive improvements in results.

  • Conversions Increased 94%
  • Phone Calls Increased 100+%
  • Cost / Conversion Decreased 48%

The Results Were Amazing

By re-structuring this campaign and implementing best practices, we were able to increase conversions 94% vs the prior month.  We also increased recorded phone conversions from 8 to 19, an increas of 137%.  We also were able to cut costs per conversions by 48%, reducing them from $202.47 to $104.03

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Case Study 2

The Challenge

More than anything, this client needed consistent, professional account managment based on implementing account best practices.  AdWords accounts need to be managed on a regular basis.  By consistenly doing so, we saw some great improvement in results.

The Solution

By strategically managing and optimizing this account, and working the search term report on a regular basis, we saw substantial improvements in key metrics, including increasing conversions and click thru rates.  In almost all cases, improving AdWords / PPC results takes time, knowledge and effort.

  • Conversions Increased 39%
  • Click Thru Rate Increasd 12%
  • Cost / Conversion Decreased 30%
  • Cost Per Click Decreased 8%

The Results Were Amazing

Conversions increased from 73 to 102.  Cost per conversion decreasd from $128 to $89, a decrease in 30%.  Click thru rate, which is a good indicator of relevance, increased 12%  Additionally, we decreased cost per click by 8%.

Overall, impressive results by effective account management and strategic optimization by our agency.

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Case Study 3

The Challenge

This client sells their product in bulk, so part of the challenge was accurately targeting buyers willing to buy larger quantities.  Additionally, due to market changes and trends, there tend to be a large amount of irrelevant search queries.  Combined, these factors made it challenging to control cost per conversion.

The Solution

By restructuring ad text and implementing expanded ads, we were able to deliver a clear message to potential buyers, clearly indicating that products were sold in bulk.  Additionally, by building out a rich negative keyword list and a shared negative keyword list, we were able to control cost and reduce account inefficiencies and waste.

  • Conversions Increased 27%
  • Cost / Conversion Decreased 21%

The Results Were Amazing

Conversions increased from 73 to 102.  Cost per conversion decreasd from $128 to $89, a decrease in 30%.  Click thru rate, which is a good indicator of relevance, increased 12%  Additionally, we decreased cost per click by 8%.

Overall, impressive results by effective account management and strategic optimization by our agency.

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Case Study 4

The Challenge

This client has a number of challenges with their previous campaign, including: 1) they were not getting the results they wanted 2) their Google AdWords campaign was not setup or managed properly 3) their web site looked dated and was not designed for PPC advertising.

The Solution

Initially we restructured their AdWords campaign, but we also indicated from the beginning that we felt their were issues with their website and landing pages.  After a few month of managing their AdWords campaign, we convinced them to let us design a website for them focused on improving their Google AdWords results, especially conversions / leads.

Once we rolled out the new site, we saw a nice increase in conversions.  The new site was more visually appealing, looked more current and was optimized for both mobile and desktop screens.

We also continued to work on the AdWords campaign, making strategic adjustments in keywords, bids, ad text and much more.

* Note: This client obtained substanial results that are not typical of most campaigns.  We cannot guarantee nor should you expect this dramatic of improvement in your campaign, although it’s possible.  These are actual results we’ve acheived for our client.

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Increased Conversions

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Increased Phone Call Conversions

Increased Click Thru Rates

Decreased Average Cost Per Click

We helped this client improve their Google AdWords results by:

Restructured Their AdWords Campaign

We designed a new campaign, based on industry best practices. The new campaign was optimized for best results.  It was more focused and targeted.

Mobile Optimized Website

We designed a new site that was mobile responsive and looked good on a smartphone.  We made it easy for potential customers to contact the business by installing a call now button on the mobile website.

Consistent AdWords Management & Maintenance

Google AdWords advertising is not a set and forget strategy. It needs to be managed on a regular basis, and strategic adjustments need to be made in order to get the best results.  By doing so, we help our clients improve results, save time and money.  Their no magic in consistant, focused PPC management.

Case Study 5

The Challenge

This client was not getting the results they wanted with their AdWords campaign.  Primarily they wanted more leads and sales.  Although they had been using a PPC management firm, the campaign was not converting.  After analyzing in detail, we identified two main problems 1) The AdWords campaign was not properly structured nor managed 2) While the client’s website was fine, it was not designed nor focused on increasing conversions.

The Solution

We rebuilt the campaign and restructured most of the ad groups and keywords, focusing on relevance and search volume.  Once we designed a landing page specifically for their PPC advertising, we saw conversions double.  We’ve found that in many cases, well designed landing pages increase conversions and reduce advertising waste.  Here’s the original web site:  http://www.katztrainsdogs.com/   and here’s the new landing page we designed: http://www.katztrainsdogs.com/free-dog-evaluation/

  • Conversions Increased 100%
  • Cost / Conversion Decreased 46%

The Results Were Amazing

By re-structuring this campaign and designing a landing page specifically for their PPC campaign, we saw a 100% increase in conversions.

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About our case studies

We work hard to help our client’s improve their Google AdWords advertising results.  The above case studies are taken from actual client accounts, that we have personally managed. Customer information has been blurred out to protect confidentiality.  Each case is unique and different, just as every business and situation.  Your results may vary, and we can’t guarantee the same results for you or your business.

Additionally, we strongly feel that the quality of your website or landing pages have a major impact on your results.  If your website or landing page are not good, you will not get the results we’re looking for.  We want you to make money from your advertising, and you won’t do as well if your landing page / website isn’t : 1) visually appealing 2) look current / modern 3) load quickly 4) look good on a mobile device 5) have relevant content.

We can evaluate your landing pages or website complimentary.  If your site looks good, we’ll say so.  If not, we’ll tell you what needs improvement.  You can get your web developer to make any agreed changes, or we can do something for you, focused on improving your PPC results.  We’ve been specializing in Google AdWords management since 2010, and we’ve managed a lot of advertising revenue, so we know a thing or two about it.