Google AdWords Labels

Google AdWords labels is a smart way to organize, manage and optimize your account and accounts you manage.  I use the labels feature all the time.  While there are a number of ways the labels feature can be used, I primarily use this feature to manage keywords, particularly converting keywords.Google says “With labels, you can organize the elements in your account into meaningful groups so you can quickly and easily filter and report on the data that is of most interest to you. You can apply labels to keywords, campaigns, ad groups, and ads, which enables you to see how the custom categories you create are performing relative to each other and to the unlabeled entities in your account.”

Here’s a link that explains more about Google AdWords labels and how to use them:

Here’s a brief video tutorial that explains how to use AdWords labels in your MCC account: